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Category Archives: Advertising and Marketing
City branding through increased literacy
Suining County, Jiangsu Province, has realized that attracting investors can be difficult when none of them can read the characters in its name.
Posted in Advertising and Marketing
Tagged branding, characters, Suining, Yu Guoming
Comments Off on City branding through increased literacy
A bank card for your mistress
A bank card for mistresses?
Posted in Advertising and Marketing
Tagged advertising, banks, credit cards, Huaxia Bank, marketing, mistress, Pretty Girl Card
Comments Off on A bank card for your mistress
The parts that make up a home
A real estate ad builds the character 家 using strokes from other words.
Posted in Advertising and Marketing, Real Estate
Tagged advertising, characters, real estate ads
Comments Off on The parts that make up a home
Director Feng Xiaogang wins celebrity endorsement lawsuit
Feng Xiaogang beats back a lawsuit over fraudulent celebrity endorsement.
Posted in Advertising and Marketing
Tagged celebrity endorsements, Feng Xiaogang, real estate
Comments Off on Director Feng Xiaogang wins celebrity endorsement lawsuit
Get a Hong Kong ID for your Beijing baby
A company that offers a service to help expecting parents from the Mainland have their babies in Kong.
Posted in Advertising and Marketing
Tagged Beijing, business, child birth, Hong Kong, hukou
Comments Off on Get a Hong Kong ID for your Beijing baby
Tax invoice spam
Chinese Mobile phone spam in 2008.
Posted in Advertising and Marketing
Tagged advertising, email, marketing, mobile phones, SMS, spam
Comments Off on Tax invoice spam
In Shaanxi’s ad industry, there’s a new cowboy in town
The Economic Observer reports on a former journalist who now slings fancy copy in the service of PR for New Development Zones.
Posted in Advertising and Marketing, Guest Contributor
Tagged advertising, Qujiang, The Economic Observer, Xi'an
Comments Off on In Shaanxi’s ad industry, there’s a new cowboy in town
May the Milk Wars commence!
Ads and PR for beleaguered milk companies Yili, Bright and Mengniu.
Posted in Advertising and Marketing, Guest Contributor
Tagged advertising, Bright Dairy, melamine, Mengniu, milk, milk scandal, public relations, Sanlu, Yili
Comments Off on May the Milk Wars commence!
Real men have problems, too
Men’s Time (熟男志), an internal publication of Tongji Male Hospital.
Posted in Advertising and Marketing
Tagged advertising, bbs, IPR
Comments Off on Real men have problems, too
Classic Chinese television commercials
Some classic television commercials that awaken feelings of nostalgia among FHM’s readership.
Posted in Advertising and Marketing
Tagged Aiduo, Apollo, commercials, FHM, Jianlibao, TV, Yanwu
Comments Off on Classic Chinese television commercials