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Category Archives: Media and Advertising
Li Ning lights China’s Olympic flame
Chinese retailer Li Ning (李宁) is the biggest winner of the 2008 Beijing Olympics so far, after its founder and chairman – whose name the company bears – lit the cauldron at the final act of last night’s opening ceremony.
Posted in 2008 Beijing Olympic Games, Advertising and Marketing, Beijing, Business, Intellectual Property, IP and Law, Media and Advertising, Public Relations
Tagged cauldron, Li Ning, Olympic
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China Businesscast: The creative agency landscape
An interview with the managing director of a boutique design firm in Beijing, discussing the creative industry in China.
Posted in Advertising and Marketing, Danwei FM, Media and Advertising, Media business, Typography
Tagged advertising, branding, communications, copywriting, design, identity, logos, marketing, print, standards
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Do people care about the Party Congress? Does the Party Congress care about the people?
VOA and CCTV find people to say different things about the 17th Party Congress.
Posted in Media and Advertising
Tagged blogs, Han Song, interviews, Party Congress, Tim Johnson, Zhai Hua
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Cory Doctorow speaking at the Beijing Bookworm
On Wednesday science fiction writer, Boing Boing editor and copyright activist Cory Doctorow gave a speech at the Beijing Bookworm to an enthusiastic crowd. Victor Muh filmed the whole speech and uploaded it to Youtube. The guy wearing an Antiwave … Continue reading
Posted in Books, Intellectual Property, IP and Law, Media and Advertising, Media business, Publishing, Video
Tagged books, copyright, Cory Doctorow, events, media, science fiction, Victor Muh, video
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Letters to the editor
Cranks ask Chinese newspapers to forward their letters to celebrities.
Posted in Media and Advertising
Tagged blogs, cranks, Guo Guangdong, newspapers, Tie Ning, Zeng Pengyu
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China Businesscast: Olympics Marketing Part 4
In this episode I speak with the PR executive at Ketchum Newscan who is handling the Olympics campaign for Lenovo.
Posted in Business, Business and Finance, Danwei FM, Media and Advertising, Olympic Diary — Beijing 2008, Public Relations
Tagged advertising, bbs, blogs, marketing, Olympics, politics, PR
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Psychologies presents Gong Li and a love test
Psychologies magazine (心理月刊) has a billboard that harmonizes its print edition cover.
Posted in Media and Advertising
Tagged billboards, Gong Li, magazines, Psychologies
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China Businesscast: Olympics Marketing Part 3
With so much hype about the Beijing 2008 Olympics, when will people just burn out?
Posted in Business, Business and Finance, Danwei FM, Media and Advertising, Olympic Diary — Beijing 2008
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China Businesscast: Olympics Marketing Part 2
Ambush marketing in the Beijing Olympics: how your brand can get in on the action.
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Media and Advertising, Olympic Diary — Beijing 2008
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