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Category Archives: Public Relations
Li Ning lights China’s Olympic flame
Chinese retailer Li Ning (李宁) is the biggest winner of the 2008 Beijing Olympics so far, after its founder and chairman – whose name the company bears – lit the cauldron at the final act of last night’s opening ceremony.
Posted in 2008 Beijing Olympic Games, Advertising and Marketing, Beijing, Business, Intellectual Property, IP and Law, Media and Advertising, Public Relations
Tagged cauldron, Li Ning, Olympic
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Buffalo BMW protest
The July 16’s Southern Metropolis Daily reported on a woman in Guangzhou who hitched her BMW to a water buffalo and led the beast around downtown to protest the car company’s refusal to replace her defective car.
China Businesscast: Olympics Marketing Part 4
In this episode I speak with the PR executive at Ketchum Newscan who is handling the Olympics campaign for Lenovo.
Posted in Business, Business and Finance, Danwei FM, Media and Advertising, Olympic Diary — Beijing 2008, Public Relations
Tagged advertising, bbs, blogs, marketing, Olympics, politics, PR
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Bad PR week for Western brands, or just turbulence?
This week has seen two prominent Western companies in PR hot water in China. Electrolux An assistant to a senior Electrolux executive has become an Internet celebrity after revealing photographs of her were hacked from an American man’s password-protected photo … Continue reading
Posted in Public Relations
Tagged bribery, business, Carrefour, corruption, crime, Electrolux, graft, PR, public relations
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Nokia embroiled in “Typo-gate”
Nokia phones are targeted by a consumer who says they distort Chinese characters. Malice? Or just a trade-off for a poor-resolution, 399-yuan phone?
Posted in IP and Law, Media business, Mobile phone and wireless, Public Relations
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