Category Archives: Public Relations

Li Ning lights China’s Olympic flame

Chinese retailer Li Ning (李宁) is the biggest winner of the 2008 Beijing Olympics so far, after its founder and chairman – whose name the company bears – lit the cauldron at the final act of last night’s opening ceremony.

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Buffalo BMW protest

The July 16’s Southern Metropolis Daily reported on a woman in Guangzhou who hitched her BMW to a water buffalo and led the beast around downtown to protest the car company’s refusal to replace her defective car.

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China Businesscast: Olympics Marketing Part 4

In this episode I speak with the PR executive at Ketchum Newscan who is handling the Olympics campaign for Lenovo.

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Bad PR week for Western brands, or just turbulence?

This week has seen two prominent Western companies in PR hot water in China. Electrolux An assistant to a senior Electrolux executive has become an Internet celebrity after revealing photographs of her were hacked from an American man’s password-protected photo … Continue reading

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Nokia embroiled in “Typo-gate”

Nokia phones are targeted by a consumer who says they distort Chinese characters. Malice? Or just a trade-off for a poor-resolution, 399-yuan phone?

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