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Category Archives: Advertising and Marketing
Food for the single life
单身贵族 brand snacks at the local convenience store.
Li Ning lights China’s Olympic flame
Chinese retailer Li Ning (李宁) is the biggest winner of the 2008 Beijing Olympics so far, after its founder and chairman – whose name the company bears – lit the cauldron at the final act of last night’s opening ceremony.
Posted in 2008 Beijing Olympic Games, Advertising and Marketing, Beijing, Business, Intellectual Property, IP and Law, Media and Advertising, Public Relations
Tagged cauldron, Li Ning, Olympic
Comments Off on Li Ning lights China’s Olympic flame
We both conquer
Two interesting ads in the issue of Maxim.
Posted in Advertising and Marketing, Magazines
Tagged Cadillac, magazines, Maxim, Victorinox
Comments Off on We both conquer
Western ad industry as bad as Western media?
A series of outdoor ads for Amnesty International are circulating on the China’s Internet forums.
Posted in Advertising and Marketing
Tagged advertising, Amnesty International, Olympics, TBWA
Comments Off on Western ad industry as bad as Western media?
Earthquake public service ads
Red Cross public service ads for the Wenchuan Earthquake.
Posted in Advertising and Marketing
Tagged Guerlangwa, PSA, Red Cross
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CCTV disaster rate card
CCTV has a rate card for commercials during its live earthquake broadcasts.
Posted in Advertising and Marketing
Tagged advertising, CCTV, disasters, earthquakes
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A failed viral ad: the Lenovo red laptop girl
A failed Lenovo viral ad campaign, which purported to stalked a pretty young woman with a laptop.
Posted in Advertising and Marketing
Tagged advertising, Lenovo, online promotion, viral ads
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The luckiest moment before the Olympics
Omega ad marks 8,888,888 seconds before the Olympics.
Posted in 2008 Beijing Olympic Games, Advertising and Marketing
Tagged lucky numbers, Omega, Qingdao Morning Post
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But what type of books should we read?
GAPP, the Propaganda Department, and the Office of Spiritual Civilization remind you to read a book tomorrow.
Posted in Advertising and Marketing
Tagged advertising, books, copyright, GAPP, PSA
Comments Off on But what type of books should we read?
Eat my meat
Eye catching adverts for a steak restaurant in Wangfujing in Beijing.
Posted in Advertising and Marketing
Tagged advertising, Oriental Plaza, restaurants, Steak Factory, Wangfujing
Comments Off on Eat my meat