Get your kid on Hong Kong Welfare!
A website called Beijing Hong Kong Baby (京港宝贝) is currently using Google text ads to promote services:
They act as agents to help expecting parents from the Mainland have their babies in Kong.
The tagline on their home page says ‘Beijing people, Beijing company, Hong Kong ID’. Aside from touting the quality of hospitals in Hong Kong, the main pitch is that Hong Kong identity papers have all kinds of advantages from welfare to ease of travel.