Building houses, making homes
There are a total of ten strokes in the Chinese character , “home”. This ad, placed in The Beijing News by developer Dongya Xinhua, builds the character using one stroke from the name of each of its ten residential developments.
The ad copy:
Ten great works that fulfill the dreams of thousands of families
From 2005 to 2008, ten Dongya Xinhua developments in four cities have constructed a total of more than 3 million square meters, bringing homes to more than 30,000 households and building them happy lives.
Links and Sources
- Dongya Xinhua homepage
- Earlier on Danwei: Beijing housewives desperate for decent apartments, Spring festival wordplay, Explicating harmony