Category Archives: Danwei FM

Danwei FM: Interview with +8*

Posted on 2007-10-15 by Robert Ness

Benjamin Joffe, CEO +8* An interview with Benjamin Joffe of consulting company Plus Eight Star–+8*. +8* specializes in Internet and mobile markets in Japan, Korea, and China. Asian mobile and Internet culture can be strange and confusing. You may have … Continue reading →

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Danwei FM: Interview with director of Soul Carriage

Posted on 2007-09-28 by Robert Ness

Guest contributer Erica Schlaikjer interviews Conrad Clark, director of Soul Carraige, which debuted September 25th.

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Finding big brother in China’s Facebook

Posted on 2007-09-26 by Robert Ness

In this special edition Danwei FM podcast, your correspondent interviews the ‘brand ambassadors’ of Zhanzuo.com, ‘China’s Facebook’. The topic is the real name system (实名制).

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Danwei FM Special Edition: Responsible China

Posted on 2007-09-03 by Robert Ness

Interview with Doug Ross of CapitolEcoWatch.com, but Erica of ResponsibleChina.com

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China Businesscast: Olympics Marketing Part 4

Posted on 2007-09-03 by Robert Ness

In this episode I speak with the PR executive at Ketchum Newscan who is handling the Olympics campaign for Lenovo.

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China Businesscast: Olympics Marketing Part 3

Posted on 2007-08-11 by Robert Ness

With so much hype about the Beijing 2008 Olympics, when will people just burn out?

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China Businesscast: Olympics Marketing Part 2

Posted on 2007-08-09 by Robert Ness

Ambush marketing in the Beijing Olympics: how your brand can get in on the action.

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China Businesscast: Olympics Marketing

Posted on 2007-08-07 by Robert Ness

What makes the Olympics so important to the Chinese consumer?

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China Businesscast: Models for Online Video Sharing (Part 2)

Posted on 2007-08-04 by Robert Ness

Gary Wang, CEO of Tudou, talks about the behavioral advertising platform used on his video sharing website.

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China Businesscast: Models for Online Video Sharing–Part 1

Posted on 2007-07-31 by Robert Ness

Victor Koo, CEO of Youku.com, discusses advertising models for online video sharing sites in China.

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