China Businesscast: Olympics Marketing Part 2

Ambush marketing: non-sponsors taking advantage of the Olympic hype and the associated risks.

Trying to get a piece of the action

I continue with Imagethief and Tom Doctoroff on the Olympics, this time tackling ambush marketing, the way non-sponsors can get in on the Olympic action. Imagethief gives us examples of ambush marketing and warns us of the legal trouble that companies could find themselves in down the road if they attempt this type of campaign.

Tom Doctoroff, CEO Greater China of JWT, seems more optimistic about the opportunities for non-sponsoring brands, and gives good examples.

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