So much noise about the Beijing Olympics…will people burn out?
Continuing with our feature on Olympics-related communications, in this episode I ask “When will people have enough of the Olympic hype?”. In the last episode the topic was how non-Olympic sponsors could take advantage of the Olympic hype… if everyone is screaming about how their product is tied to the Olympics, when will people stop listening? A PR exec from Ketchum Newscan is added to our list of the usual suspects, including China PR blogger Imagethief and CEO JWT Greater China Tom Doctoroff.
Listen to the first and
second parts of this series.
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