An interview with Benjamin Joffe of consulting company Plus Eight Star–+8*. +8* specializes in Internet and mobile markets in Japan, Korea, and China.
Asian mobile and Internet culture can be strange and confusing. You may have been mystified when you saw the Japanese lead in TV series Babel use sign language with mobile video, or if read about how throngs of young girls in Korea obsess over star video gamers. The fact that there are more mobile phone users in China than the US has people can be mind boggling.
In this interview, Benjamin Joffe demystifies Asian markets. Joffe’s consultancy is focused on showing clients how business models adapted from diverse markets can be localized and applied elsewhere, even in different cultural and economic conditions.
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Benjamin Joffe is also founder of Mobile Monday Beijing, which has its next event coming up on October 22nd, 2007.