Category Archives: Advertising and Marketing

Airbus in the People’s Daily

Posted on 2004-03-12 by Jeremy Goldkorn

An Airbus ad in the People’s Daily (March 8) involving a rather cheesy play on Chinese characters: Airbus in Chinese is ‘kongzhong keche’, literally ‘bus in the middle of the sky’. In this ad, the vertical stroke in the character … Continue reading →

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Astronomical outdoor advertising

Posted on 2004-03-11 by Jeremy Goldkorn

Investment and finance website The Street reports on a speech by Viacom media mogul Sumner Redstone: Appearing at a Bear Stearns conference in Palm Beach, Fla., Redstone spoke bullishly about Viacom’s prospects in China, saying that the company hoped to … Continue reading →

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Mary Kay, God, and the People’s Daily

Posted on 2004-03-10 by Jeremy Goldkorn

Recently more and more ads for multinational brands have been appearing in The People’s Daily: Cisco, GM and Airbus being a few of the more prominent. On the other hand People’s Daily advertorials, not always clearly marked as such, are … Continue reading →

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Zoom out

Posted on 2004-03-08 by Jeremy Goldkorn

An Olympus ad in a Beijing subway entrance, sending mixed messages: – Ben Marcom

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Jacking off is OK

Posted on 2004-03-05 by Jeremy Goldkorn

This postcard was recently distributed to free postcard racks in bars and restaurants around several Chinese cities. On the front panel of the postcard is a black and white image: a small soldier is climbing to the top of an … Continue reading →

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Interactive ripoffs

Posted on 2004-03-05 by Jeremy Goldkorn

Last year, Ogilvy did an online campaign for Motorola’s V860 phone. Note the the intro sequence. Now, have a look at the intro sequence of dodgy shoe manufacturer ‘Avanta’. The copyright notice in tiny type at the bottom of the … Continue reading →

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International Women’s Day: Don’t buy a bra

Posted on 2004-03-05 by Jeremy Goldkorn

International Women’s Day — March 8 — is approaching, bringing with it lots of advertisements with a Woman’s Day theme. Gracewell (Tingmei), a Chinese local underwear brand, published this ad in most of Beijing’s daily newspapers: The large black headline … Continue reading →

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Need for speed: Need for real estate investment suckers

Posted on 2004-03-04 by Jeremy Goldkorn

Today’s fat copy of Beijing News (xinjing bao) is phatter than usual. The newspaper includes a glossy, full color, 20-page insert entirely dedicated to the Formula 1 season, which starts this coming weekend in Australia. Chinese media are starting to … Continue reading →

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New wine in old bottles: Toyota Corolla’s launch campaign

Posted on 2004-03-04 by Jeremy Goldkorn

Japanese auto giant Toyota recently launched its 9th model Corolla in China. Corolla is a worldwide car brand, but still new to most Chinese consumers. The whole launch campaign is just like a new wine in an old bottle: a … Continue reading →

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Lovin’ the 5 yuan hamburger

Posted on 2004-03-03 by Jeremy Goldkorn

From February 23 to August 24 this year, certain McDonalds hamburgers in China will be sold with a 50% discount. This means that you can buy Double Cheeseburger, Filet-O-Fish and McChicken burgers for RMB5 or about 60 US cents. This … Continue reading →

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