International Women’s Day — March 8 — is approaching, bringing with it lots of advertisements with a Woman’s Day theme.
Gracewell (Tingmei), a Chinese local underwear brand, published this ad in most of Beijing’s daily newspapers:
The large black headline on the bottom half of the ad reads: “DO NOT BUY A BRA ON MARCH 8.
After reading the body copy, you will find out that Cracewell is launching a new product, a bra that ‘prevents drooping of women’s chests’.
The upper part of the ad contains promotional messages about ‘changing your underwear for March 8’. Consumers will get a RMB200 discount when purchasing Gracewell underwear if they show their Underwear Club membership card or bring in their old underwear or underwear packaging.
– Ben Marcom