Category Archives: Advertising and Marketing

Magic Whitestrips

Posted on 2004-03-24 by Jeremy Goldkorn

The Beijing Youth Daily has been on Procter & Gamble’s ass for several weeks with this story: On March 17, one Ms Song went to a supermarket and bought a box of Crest Whitestripes, a tooth whitening product with a … Continue reading →

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Celebrity public service ambassadors

Posted on 2004-03-23 by Jeremy Goldkorn

Two Chinese movie stars named Pu Cunxin and Xu Fan have many things in common: they are both listed in China Forbes magazine’s celebrity list (Pu ranked number 40, Xu was 47); they both graduated from the Central Academy of … Continue reading →

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Learning from Haier

Posted on 2004-03-22 by Jeremy Goldkorn

You seldom see any advertiser claiming to learn from another company in its public advertising. From this point of view, auto sales company Huatai Hyundai will be a pioneer. In today’s Economic Observer (a weekly newspaper), they claim they are … Continue reading →

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Hisense rips off Intel

Posted on 2004-03-22 by Jeremy Goldkorn

Hisense is a large Chinese electronics manufacturer that started its life as Qingdao Number 2 Radio Factory and is now one of China’s more successful electronics brands, with products ranging from air-conditioners to DVD players. Here is a print ad … Continue reading →

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Boomshakka

Posted on 2004-03-19 by Jeremy Goldkorn

Here is a plug for an event organized by the individuals of the Danwei team who happen to work for Standards, which is a Beijing-based communications firm: DJs in play live in Brighton, England. Their music is streamed over the … Continue reading →

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Sinopec to sponsor Shanghai Formula 1

Posted on 2004-03-19 by Jeremy Goldkorn

China Petrochemical completed a deal for exclusive ‘name sponsorship’ for the upcoming F1 Shanghai Grand Prix. Sinopec representatives signed an agreement with APM for sponsorship from 2004 to 2006. Sinopec has been spending a lot money on marketing communications recently. … Continue reading →

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McDonalds’ kids clothing & Sanyuan’s icecream

Posted on 2004-03-19 by Jeremy Goldkorn

According to McDonalds’ Beijing company, a Shanghai-based trading company will become the first authorized dealer for McDonalds’ new non-junk-food products: Mckids – a clothing line for children. Poor market performance and pressure from KFC seem to be forcing McDonalds to … Continue reading →

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China Mobile piracy

Posted on 2004-03-18 by Jeremy Goldkorn

Semir is a clothing brand. Have a look at their website: Note the people with their heads sticking out of the brush-drawn square, the speech-lines, and the yellow Post-it note at the bottom right of the square. Now have a … Continue reading →

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Danwei sells out

Posted on 2004-03-18 by Jeremy Goldkorn

Ladies and gentlemen, a big round of clicks for Danwei’s first sponsor: TravelChinaGuide.com, a website that contains information about travelling in China, and about customized and group tours. In their own words: TravelChinaGuide.com is the largest source of travel-related, practical, … Continue reading →

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Shanghai beefcake: Xinhua has not yet discovered the word ‘hunk’

Posted on 2004-03-18 by Jeremy Goldkorn

Xinhua reports: Thirty young men competed over the weekend for the chance to receive 300,000 yuan (US$6,145) in free plastic surgery … Shanghai Kinway Plastic & Cosmetic Surgery Center, which sculpted the city’s first man-made female beauty three months ago, … Continue reading →

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