Author Archives: Robert Ness

China Businesscast: Olympics Marketing Part 4

Posted on 2007-09-03 by Robert Ness

In this episode I speak with the PR executive at Ketchum Newscan who is handling the Olympics campaign for Lenovo.

Continue reading →

Posted in Business, Business and Finance, Danwei FM, Media and Advertising, Olympic Diary — Beijing 2008, Public Relations | Tagged , , , , , , | Comments Off on China Businesscast: Olympics Marketing Part 4

Danwei Reader Survey

Posted on 2007-08-16 by Robert Ness

Danwei reader survey for August 2007.

Continue reading →

Posted in Editorial | Tagged | Comments Off on Danwei Reader Survey

China Businesscast: Olympics Marketing Part 3

Posted on 2007-08-11 by Robert Ness

With so much hype about the Beijing 2008 Olympics, when will people just burn out?

Continue reading →

Posted in Business, Business and Finance, Danwei FM, Media and Advertising, Olympic Diary — Beijing 2008 | Comments Off on China Businesscast: Olympics Marketing Part 3

China Businesscast: Olympics Marketing Part 2

Posted on 2007-08-09 by Robert Ness

Ambush marketing in the Beijing Olympics: how your brand can get in on the action.

Continue reading →

Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Media and Advertising, Olympic Diary — Beijing 2008 | Comments Off on China Businesscast: Olympics Marketing Part 2

China Businesscast: Olympics Marketing

Posted on 2007-08-07 by Robert Ness

What makes the Olympics so important to the Chinese consumer?

Continue reading →

Posted in 2008 Beijing Olympic Games, Advertising and Marketing, Business and Finance, Danwei FM | Tagged , , , , | Comments Off on China Businesscast: Olympics Marketing

China Businesscast: Models for Online Video Sharing (Part 2)

Posted on 2007-08-04 by Robert Ness

Gary Wang, CEO of Tudou, talks about the behavioral advertising platform used on his video sharing website.

Continue reading →

Posted in Advertising and Marketing, Danwei FM, Internet | Comments Off on China Businesscast: Models for Online Video Sharing (Part 2)

China Businesscast: Models for Online Video Sharing–Part 1

Posted on 2007-07-31 by Robert Ness

Victor Koo, CEO of Youku.com, discusses advertising models for online video sharing sites in China.

Continue reading →

Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Internet, Media and Advertising, Recently on Danwei | Comments Off on China Businesscast: Models for Online Video Sharing–Part 1

China Businesscast: The casual game trend in China’s online gaming industry

Posted on 2007-07-23 by Robert Ness

Intelligence firm Pacific Epoch’s Paul Waide talks about the trend towards casual games in China’s online gaming space. Companies mentioned include Shanda (盛大), Tencent (腾讯), and Netease (网易).

Continue reading →

Posted in Business, Danwei FM | Comments Off on China Businesscast: The casual game trend in China’s online gaming industry

China Businesscast: Small companies investing in China

Posted on 2007-07-20 by Robert Ness

Kent Kedl Growing numbers of small- to medium-sized foreign companies are investing in China. Why do they come and how are they faring? Kent Kedl of Shanghai-based consultancy Technomic Asia has worked with more than 600 companies setting up in … Continue reading →

Posted in Business, Business and Finance, Danwei FM | Comments Off on China Businesscast: Small companies investing in China

China Businesscast: ChinesePod

Posted on 2007-04-13 by Robert Ness

Ken and Jenny (pictured right) deliver the Chinese language to your iTunes In this episode I interview Ken of ChinesePod, the language podcast that set the standard for language learning podcasts. Ken explains how one builds a business around a … Continue reading →

Posted in Business, Business and Finance, Danwei FM | Comments Off on China Businesscast: ChinesePod