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Author Archives: Robert Ness
China Businesscast: Tom Doctoroff of JWT
Tom Doctoroff is CEO of JWT Greater China and author of the book ‘Billions: Selling to the New Chinese Consumer’.
Posted in Advertising and Marketing, Business, Danwei FM, Media and Advertising
Tagged marketing, podcasts, Tom Doctoroff
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China Businesscast: mobile web and marketing with Naviblog
Mobile marketing firm Naviblog With about 140 million PC Internet users and 450 million mobile subscribers, people are questioning whether or not the mobile device will surpass the PC as the primary means for accessing the Web in China. Naviblog … Continue reading
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Internet, Media and Advertising, Media business, Mobile phone and wireless
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China Businesscast: Henry Winter of SmartClub
Henry Winter, CEO and founder of Shanghai-based online company SmartClub, gives insight into the economics of loyalty points and virtual currency, such as why it is better to make a prize out of a Black Eyed Peas T-shirt than an Ipod.
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Internet
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Valentine’s Day Google logo reads ‘Googe’
Google’s logo for Valentine’s Day is hard to make out.
Posted in Advertising and Marketing, Internet
Tagged egao, Google, Valentine's Day
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Thief maps lets netizens fight crime
An overlay for a map of Nanjing pinpoints petty crime.
Posted in Internet, Trends and Buzz
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Mobile phone advertising: will datamatrix codes work?
Print media that you’re not meant to read. In a recent talk with Johan Vakidis, creative director at OgilvyOne Shanghai, I learned that Ogilvy is preparing to incorporate datamatrix (dm) codes in their advertising campaigns in China. Put simply, these … Continue reading
Posted in Advertising and Marketing, Business and Finance, Media and Advertising, Mobile phone and wireless
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China Businesscast: interview with James McGregor
McGregor on Xinhua: “We should have driven a stake through their heart ten years ago.” In 2005 James McGregor released his book One Billion Customers, Lessons from the Front Lines of Doing Business in China. The book became a best … Continue reading
Posted in Business, Business and Finance, Danwei FM, Media and business gossip, Media business, Recently on Danwei
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Soaking up the Taiwan Straits
The politics of absorbency Amidst the many consumer ads endlessly flowing from the plasma screens in grocery stores across the country, one stands out for its interesting message. The ad is for Hearttex (心相印) napkins. It features a teacher who … Continue reading
Posted in Advertising and Marketing
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Sex and manufactured scandal: The Blood Sex Tape
A hoax film ‘Blood Sex Video’ (流血的黄色录象): a documentary crew accompanies Liu Zhimin on his bloody quest for vengeance when his girlfriend falls to her death after the couple’s sex tape is released on the Internet.
Posted in Film, Internet, Media and Advertising, Sexuality, Trends and Buzz
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China Businesscast: Republishing Shaun Rein Interview
In the last episode of Danwei FM’s China Businesscast, I interviewed Shaun Rein on the topic of strategic consulting in China. For our mainland listeners who couldn’t listen because of internet difficulties, I am republishing the interview using our mainland … Continue reading
Posted in Business, Business and Finance, Danwei FM
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