Category Archives: Advertising and Marketing

CBD real estate frenzy

Posted on 2003-11-02 by Jeremy Goldkorn

The green billboard in the photo below is a typical Chinese real estate advertisement. There are thousands of ads like this in hundreds of cities across the nation. It’s a picture of a building, with some text that means… absolutely … Continue reading →

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Taikonaut advertising

Posted on 2003-11-02 by Jeremy Goldkorn

China’s first manned space flight did not create much of a stir in the advertising industry. There’s this effort by Lenovo computers (‘lianxiang’ in Chinese, formerly known as ‘Legend’ in English), which has a paper airplane transforming into a space … Continue reading →

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Latte Town is where I want to be

Posted on 2003-10-29 by Jeremy Goldkorn

Lulu Yan’s November column in That’s Beijing has a good bit about the strange naming tendencies of real estate developers: “Whilst looking for an apartment, it has become clear to me that Beijing´s real estate developers are severely challenged in … Continue reading →

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What a gas

Posted on 2003-10-29 by Jeremy Goldkorn

It’s not easy for a state-owned enterprise to adapt to a market economy. The Beijing Gas Group tries to use the visual language of government to persuade Beijing residents to use their maintenance services for stoves and water heaters. The … Continue reading →

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Arnold and Bubugao

Posted on 2003-10-29 by Jeremy Goldkorn

Arnold Shwarzenegger visited China a few years ago to support an event connected with the Special Olympics. He took the opportunity to pick up some extra cash by endorsing products made by Bubugao, a prominent local electronics manufacturer. The advertisement … Continue reading →

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Absolut Piracy

Posted on 2003-10-27 by Jeremy Goldkorn

Lotus Lane is a newly developed strip of restaurants, bars and cafes on the banks of Shishahai Lake in central Beijing. The development is housed in a faux-traditional Chinese building, but it’s quite well done unlike many of the newly-built … Continue reading →

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Hong Kong branding buffoonery

Posted on 2003-10-25 by Jeremy Goldkorn

Hong Kong based design and brand identity guru Henry Steiner “yesterday warned that Hong Kong desperately needed to find a consistent face after years of branding ‘buffoonery’” according to the South China Morning Post (scmp.com, October 25). “Mr Steiner said … Continue reading →

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Poly Plaza monkey big screen TV

Posted on 2003-10-25 by Jeremy Goldkorn

The Poly Plaza Theater in Beijing recently tarted itself up with two outdoor large screen TVs. The screens show advertisements and film clips to bored motorists waiting in traffic jams beneath. There are also advertisements on the light box beneath … Continue reading →

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