Category Archives: Advertising and Marketing

Mauro Marescialli writes: The things footballers have to put up with: burning sun, heavy rains, wind and, if they’re really out of luck, snow storms. But no big deal if you take ‘Golden Throat’ lozenges, says Ronaldo in this ad, … Continue reading →

Ben sent in a history of athletic goods brand Li Ning’s slogans over the last thitteen years. 1990 – Hope of China’s new generation (中国新一代的期望) 1993 – Every step is for victory (步步为赢) 1996 – Give yourself brilliance (把精彩留给自己) 1998 … Continue reading →

From an AP report on Brunei Online CLINTON OFFERED $2M TO REPRESENT CHINESE BRAND A small clothing manufacturer in eastern China says it hopes to sign the former US president to represent its brand, citing his “worldwide charisma”. “Our suits … Continue reading →

What’s wrong with this woman’s neck? Who knows, but it’s got nothing to do with the product this billboard is advertising: Nuan Pei’er, a brand of Korean thermal underwear. The woman with the neck problem is TV soap opera actress … Continue reading →

Nongfu Shanquan mineral water has joined Mengniu Milk as a post-hoc sponsor of China’s manned space flight program. The image below is a poster displayed on convenience store windows.

Former Olympic gymnast Li Ning parlayed his athletic success into an eponymous multimillion dollar business by establishing China’s first real sporting goods brand. Sadly Li Ning’s logo and slogan are a shameless rip off of Nike’s, but their advertising is … Continue reading →

What the hell is this? It’s an ad for a real estate development of course. And this development is blessed with superb names in both English and Chinese: American Rock in English and Postmodern Town (houxiandaicheng) in Chinese. According to … Continue reading →

The cards below are from a Chinese language version of the US Army’s deck of most wanted Baathists. The ad below is from a real estate magazine. The text on the cards reads: my neighbor; my apartment; the property developer … Continue reading →