Category Archives: Advertising and Marketing

Ghost Street’s blood-red economy by Ben Marcom What is Beijing’s most popular food? Not an easy question , because this is a city of many tastes. But this is a place of food fads, and there’s a new one this … Continue reading →

This year’s ad campaign for upscale Chinoiserie merchants Shanghai Tang: A photo of a girl wearing a very short dress, obscuring some calligraphy. The ad hasn’t been used much in China. Click on the image to enlarge. The images were … Continue reading →

Summer is buzz-making season for beverage manufacturers. Every summer brings countless new brands of bottled drinks to the heaving shelves of corner stores across China. This year’s fad is the ‘nutritional’ or ‘functional’ beverage: Gatorade-type sports drinks, Red Bullish cocktails, … Continue reading →

There are some oddly-named toothpaste brands sold in China. Above is ‘Whitee’ a Korean brand that appears to be produced by a company called Median. And then there is Darlie toothpaste, which used to be called Darkie and is still … Continue reading →

A neon sign for Japanese technology conglomerate Kyocera on top of the City Hotel in Beijing. The wires in the foreground are used to power electric trams. Kyocera is here.

According to The Beijing News, the competition between auto companies competing to get sole sponsorship rights to the 2008 Beijing Olympic Games is getting fierce. After BMW was removed from the competition, perhaps because it products were perceived as being … Continue reading →

This billboard for Taiyue Heights asks the question: ‘What is a metropolis?’ The answer seems to be: Embassy area, Sanlitun, Bar Street, Hennessy, neon lights, Workers Stadium, traffic jams, CAPPUCCINO, PRADA, Water Cube, foreign companies, the Pink Loft, foreigners, cars … Continue reading →

You are walking down a new road in Beijing’s CBD and you see this: Then you see this: What can these giant women mean? Real estate advertising of course. The banausic Fortune Plaza occupies a prime piece of property in … Continue reading →

Here is an ad from IBM’s new global campaign. AdAge.com reports: “In an adjustment to its overall corporate branding strategy, IBM today announced it is placing more emphasis on the word “on” in its global ad campaigns, to underscore the … Continue reading →

According to today’s Beijing Morning Post, KFC printed its vouchers (redeemable for KFC snacks) on a reference book used by primary school students. Apparently, kids could not resist and cut the vouchers out from book covers. One spokesperson from China … Continue reading →