Category Archives: Advertising and Marketing

‘Offensive’ Nike TV commercial banned

Posted on 2004-12-06 by Jeremy Goldkorn

Last week Friday, the South China Morning Post and ChinaPR.com.cn both reported that Nike’s new TV commercial was the subject of heated online discussions amongst Chinese people who found it offensive. The commercial, called ‘Chamber of Fear’ was produced by … Continue reading →

Posted in Advertising and Marketing, TV | Comments Off on ‘Offensive’ Nike TV commercial banned

Luxury brand waffle

Posted on 2004-12-02 by Jeremy Goldkorn

The IHT has a report on luxury brands in China, quoting Serge Brunschwig, the managing director of Louis Vuitton Malletier: “What we thought was a well-known brand was not at all known in China,” recalls Brunschwig. He explains that in … Continue reading →

Posted in Advertising and Marketing | Comments Off on Luxury brand waffle

iPirate iPizza

Posted on 2004-11-19 by Jeremy Goldkorn

Looky looky what have we here: an MP3 players advertising itself with a poor imitation of the Apple iPod illustration. The brand is called Pisa, although the Chinese name is bisa, written with the characters usually used to for ‘pizza’. … Continue reading →

Posted in Advertising and Marketing, Intellectual Property | Comments Off on iPirate iPizza

Wholesale virginity

Posted on 2004-11-15 by Jeremy Goldkorn

“It was disgusting! I went to the toilet, tilted my head, and saw that thing!” said a female student from Beihang University. She was referring to advertisements placed in womens toilets in Beihang, the People’s University and other institutions: Replacement … Continue reading →

Posted in Advertising and Marketing | Comments Off on Wholesale virginity

Jissbon condoms, James Bond and Durex

Posted on 2004-11-12 by Jeremy Goldkorn

This is the Chinese logo of Durex condoms: On the left is the front of a packet of Jissbon condoms. Look at the logo. There may be another intellectual property issue as well: the Chinese name is jieshi bang which … Continue reading →

Posted in Advertising and Marketing, Intellectual Property | Comments Off on Jissbon condoms, James Bond and Durex

Druggery and professional of worm

Posted on 2004-11-03 by Jeremy Goldkorn

Chinglish ceases to be funny after prolonged exposure. But once in a while a pearl of Chinglish comes along that cracks up even the most jaded reader of bad signs: Check out Hanzi Smatter for Chinese character idiocies committed by … Continue reading →

Posted in Advertising and Marketing | Comments Off on Druggery and professional of worm

Vics pirates Centro ad

Posted on 2004-11-01 by Jeremy Goldkorn

By an irate Jeremy Goldkorn Just over a year ago, my company did an ad campaign for Centro, a bar and lounge at the Kerry Centre Hotel. This is one of the advertisements: November’s That’s Beijing had an ad for … Continue reading →

Posted in Advertising and Marketing, Intellectual Property | Comments Off on Vics pirates Centro ad

Where does money from star athletes go?

Posted on 2004-10-29 by Eric Mu

Chinese sports stars are starting to make a lot of money from sponsorships and advertising events. However, since athletics is still an ‘amateur sport’ and the athletes are not as free as professional sports people to pocket endorsement money, where … Continue reading →

Posted in Advertising and Marketing | Comments Off on Where does money from star athletes go?

Would you like a fresh Hooters waitress with your spicy beer?

Posted on 2004-10-29 by Jeremy Goldkorn

David Pandt writes: In another classic Shanghai signage moment, the Hooters sign (in an image previously linked on Danwei) is botched: HOOTERS the home of fresh servers spicy beer pretty wings Which, through my powers inductive and deductive English logic, … Continue reading →

Posted in Advertising and Marketing | Comments Off on Would you like a fresh Hooters waitress with your spicy beer?

Take off your clothes and win a down jacket

Posted on 2004-10-26 by Jeremy Goldkorn

China.com reports on a rather unusual sales promotion at a Xi’an department store last weekend: An MC on a stage in front of the store told the gathered crowd that any girls willing to take of all their clothes except … Continue reading →

Posted in Advertising and Marketing | Comments Off on Take off your clothes and win a down jacket