Category Archives: Advertising and Marketing

You say tomato, I say xihongshi

Posted on 2004-10-25 by Jeremy Goldkorn

La Repubblica, one of the biggest and most respected Italian newsapers, yesterday reported ‘alarming’ news for the future of Italian-made canned tomatoes, a staple ingredient for hundreds of Italian recipes. The launch of a new Chinese brand of canned ‘pomodori’ … Continue reading →

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VICUTU vs. VERSACE

Posted on 2004-10-22 by Jeremy Goldkorn

Mamma mia, yet another Chinese brand that drew inspiration from the great Italian clothing tradition to produce stylish and manly clothes for the beautiful people: VICUTU. The brand is relatively new to the local market, but according to their print … Continue reading →

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Cell phone for kids

Posted on 2004-10-21 by Jeremy Goldkorn

Don’t you hate it when your six-year old kid can’t use your mobile phone because the buttons are too small? Well your tot’s phone troubles are at an end if you buy the Eastcom’s new mobile, designed especially for kids. … Continue reading →

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Shanghai bans medical ads endorsed by celebrities

Posted on 2004-10-20 by Eric Mu

According to Xinhua News Agency, Shanghai Administration For Industry and Commerce (SAIC) banned celebrity endorsed medical ads from October 14. The ban includes medical ads featuring movie stars acting as “health ambassadors” and spokesmen who praise magic medical effects. This … Continue reading →

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Innumerable Yao Mings, Wonderful Shanghai

Posted on 2004-10-15 by Eric Mu

According to Eastday.com, a new Shanghai city image TV ad themed “innumerable Yao Mings, Wonderful Shanghai” launched on October 13, to coincide with Yao Ming’s return to Shanghai for the first NBA game held in China. This is the fourth … Continue reading →

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Unapproved Olympic posters?

Posted on 2004-10-15 by Jeremy Goldkorn

If you work in the advertising industry for long enough, say for about a week, you realize that the best creative work is rarely approved for public release. The images below have been doing the email rounds, but their origin … Continue reading →

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The life of a cat at Youngman Point

Posted on 2004-10-14 by Eric Mu

The ads below aren’t promoting cat food: they are designed people pursuing a cat’s lifestyle in Youngman Point, a would-be trendy residence in Beijing’s much-vaunted Central Business District. Living in Youngman Point means you can enjoy the leisure of being … Continue reading →

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New creative for Air France Business Class

Posted on 2004-10-14 by Eric Mu

Air France has an aggressive advertising strategy in China. From statistics gathered from China’s National Advertising Database and other sources, it appears to be the highest spending foreign airline in China in terms of media placement. Air France’s advertising creative … Continue reading →

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How much money do Chinese advertising people make?

Posted on 2004-10-13 by Eric Mu

By Ben Marcom I am often asked how much ad men in Beijing earn. It is a difficult question to answer because this industry is very varied: creative and media types can be totally different, and it depends where you … Continue reading →

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Feel Chill

Posted on 2004-10-12 by Eric Mu

Most advertising types deeply believe in marketing for FMCGs (Fast Moving Consumer Goods), especially for beer and other beverages where selling products relies more on feelings and image. Packaging design is therefore a key point to communicate with the target … Continue reading →

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