Category Archives: Advertising and Marketing

The Guardian hypes China’s online advertising market

Posted on 2005-01-25 by Jeremy Goldkorn

A few quotes from a Guardian article about online advertising in China: Hans Yu, managing director of Nielsen//NetRatings in China: “We’re finding that the [online] market is actually far bigger than people think when you start to include people who … Continue reading →

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1.3 billionth baby’s parents sell out

Posted on 2005-01-21 by Jeremy Goldkorn

After media reports stating that China’s official 1.3 billionth baby had turned down sponsorship and endorsement deals, the China Daily reports that the kid’s parents have signed a deal with a tissue producer from Hainan: Zhang Tong, the lucky boy’s … Continue reading →

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Li Ning and the NBA

Posted on 2005-01-19 by Jeremy Goldkorn

Sports clothing brand Li Ning has signed an agreement with the NBA that will allow players to wear and promote Li Ning products at games, in advertisements and at personal appearances in China. There’s a short Xinhua report about the … Continue reading →

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Black Man Baby Bunny

Posted on 2005-01-14 by Jeremy Goldkorn

Colgate’s most politically incorrect product is Darlie toothpaste, once known as ‘Darkie’ in English and still called ‘black man’ (hei ren) in Chinese. They are now selling a brand extension: Black Man Baby Bunny Kids toothpaste (hei ren baobei tu … Continue reading →

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Tax babe

Posted on 2005-01-07 by Jeremy Goldkorn

If you pay corporate taxes in Beijing, the local tax authorities send you a post card (pictured). The woman in the tax collector’s outfit is actress Xu Fan. You can see her in another ‘pay your taxes’ advert on Danwei.org … Continue reading →

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What does this woman want?

Posted on 2004-12-21 by Eric Mu

It is unusual to see the same photo used in two different ads for different companies, but it just happened in Beijing. The real estate ad on the left was published in newspapers in April this year in Beijing. The … Continue reading →

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Superior European genetic code

Posted on 2004-12-15 by Jeremy Goldkorn

Yesterday’s IHT had a story about Maurice Lévy, chief executive of the Publicis Groupe which, along with WPP, Interpublic and Omnicom, is one of the Big Four that own almost every marketing communications agency on the planet. In the article, … Continue reading →

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A new ad campaign for Xinhua?

Posted on 2004-12-09 by Jeremy Goldkorn

Xinhua has posted an image on their website that would make a good ad campaign for the state-owned news agency. Bearing in mind their current babe fixation, ‘stop thinking and look at the hot chick’ would be an excellent campaign … Continue reading →

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Olympic hurdler Liu Xiang sues Jingpin Gouwu weekly newspaper for IPR infringement

Posted on 2004-12-08 by Jeremy Goldkorn

Liu Xiang, China’s 110-metre hurdles gold medalist at the 2004 Athens Olympic Games, has taken the weekly Beijing newspaper Lifestyle (jingpin gouwu) and a department store to court over the use of his picture. The People’s Daily last week reported: … Continue reading →

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Yuting morning after pills

Posted on 2004-12-07 by Jeremy Goldkorn

Yuting, a well-known Chinese brand of morning-after pill, is advertising on Sohu.com. The ad is a Flash animation that starts off with a graphic of a cigarette falling and bouncing onto a white tablecloth where it burns a hole. Subtitles … Continue reading →

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