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Category Archives: Advertising and Marketing
China Businesscast: Chinese Word of Mouth with Sam Flemming
Flemming talks of net stars and other commercial trends in the Chinese web How do you sort through the massive noise of millions of messages posted daily on Chinese web forums, aka BBS sites? Sam Flemming, CEO of CIC Data, … Continue reading
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Internet, Media and Advertising, Media business, Trends and Buzz
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Incest, beauty standards, and manipulating public opinion
A Jiang Wenli ad for Maxam cosmetics has a son saying he’d like to marry his mother. Debate has raged in the Chinese media; feminist commentator Lu Pin says that this is missing the point.
Posted in Advertising and Marketing, Internet, Media and Advertising, Media business, Media regulation, Newspapers, State media, TV
Tagged cosmetics, feminism, incest, Jiang Wenli, Lu Pin
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China Businesscast: Interview with Ogilvy
In this episode, I interview Debby Cheung and Johan Vakidis of the Shanghai office of Ogilvy, the international marketing, advertising, and public relations firm. Having just interviewed Vanessa Seow of PR company Weber Shandwick, this interview sheds more light on … Continue reading
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Media and Advertising, Media business, Trends and Buzz
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China Businesscast: China PR Expert Vanessa Seow
Vanessa Seow works in technology PR at the Beijing HQ of the multinational PR agency Weber Shandwick. She gives insight into what makes the Chinese PR industry different from PR anywhere else in the world. Listen Suscribe to China Businesscast … Continue reading
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Media and Advertising, Media business
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Hunan TV’s new publicity stunt
Hunan TV has naked girls with eggs, Beijing gets a safety makeover, Olympic rowing looks to reality TV for a coxswain, Ogilvy acquires Black Arc real estate advertising, and Hu Jintao gets a weepy caricature.
Posted in Advertising and Marketing, Danwei Noon Report, Media and Advertising, Newspapers, TV
Tagged city beautification, coxswain, Hunan TV, Ogilvy, Olympics, political cartoons, Super Girls
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The return of Sexy Beijing
The third episode of Sexy Beijing is nearing completion. Here’s a taste.
Posted in Advertising and Marketing
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Hot Chinese Brands
On August 30, Interbrand (a company that specializes in brand creation and management) in cooperation with Business Week China released the first annual ranking of the Best Chinese Brands by brand value. Frank Chen, the CEO of Interbrand China so … Continue reading
Posted in Advertising and Marketing
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A medical scam’s willing participants
From Oriental Outlook, a personal account by a doctor of patients shilling for bad medicine. Also, a Legal Report episode on how commercials are faked.
Posted in Advertising and Marketing, Media and Advertising, Media regulation, TV
Tagged @classic, fake ads, Legal Report, medicine, Oriental Outlook, SARFT
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News magazines: Sister Hibiscus gets her head shrunk and New Weekly turns 10
A rundown of the major Chinese newsmagazines for the week of 25 August.
Posted in Advertising and Marketing, Magazines
Tagged mathematics, New Century Weekly, New Weekly, Oriental Outlook, Poincare Conjecture, Sanlian Life Week, Shing-Tung Yao, Sister Hibiscus, slogans, Zhu Deyong
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Kelly Chen and Toto
Washing her privates in public Kelly Chen (陈慧琳), a Hong Kong actress and pop singer who went to high school in Japan, has since the beginning of last year been a celebrity spokeswoman for Toto, a brand of toilets and … Continue reading
Posted in Advertising and Marketing, Media and Advertising
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