Category Archives: Advertising and Marketing

The history of sexy advertising ladies in China

From Daily Telegraph correspondent Richard Spencer’s blog: A tough Old China Hand …Paul French … was in Beijing to promote his latest book, Carl Crow: A Tough Old China Hand. Who to talk about first? Paul is a Londoner, with … Continue reading →

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Overpackaged CDs and tinned fiction

Second Hand Roses (二手玫瑰) new CD has lots of packaging. Also, YA novels in metal boxes.

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Col. Sanders gets makeover in new KFC logo

Col. Sanders gets an apron KFC’s icon Colonel Sanders is shedding his white suit jacket for a cook’s red apron. This Tuesday KFC unveiled a new logo that includes bolder colors and a more well-defined visage of the late Kentucky … Continue reading →

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Nobel translators who don’t translate, and readers who don’t read

A Nobel Literature series is cobbled together from previous Chinese translations. And readers of Pamuk’s ‘My Name is Red’ complain that tey can’t understand it.

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China Businesscast: The Future of Chinese Media

Earnshaw talks about running a lifestyle magazine in China and believes the death of magazines is imminent. The Chinese expression 从无到有(cong2wu2dao4you3), to emerge from nothingness, would be a fair way to describe how traditional and new forms of Chinese media … Continue reading →

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Jack Ma: Vision, and fears of a bubble

The elf that roared Last week your correspondent was a panelist at a huge conference in Shanghai about interactive and search engine marketing called Ad:tech. The keynote speaker was Jack Ma (马云), the elfin and charismatic founder and CEO of … Continue reading →

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Hu Ge’s new spoof: Action movie dodgy drug infomercial

Hu Ge has a new parody film out.

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12 types of medical ads banned from print media

The General Administration of Press and Publications (GAPP) and the State Bureau of Industry and Commerce have banned advertising in print publications for abortions and for treatments for 11 different diseases including AIDS, cancer, syphilis and epilepsy. The ban is … Continue reading →

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Shanghai bans “corruption tour” advertisements

“Corruption tours” including “Sanshandao Corrupt Leisure Trip”, “Classic Corruption Official Tour” and “Corruption Lunch” were recently advertised in a Shanghai newspaper by the Yingyun Trading Company of Hongkou district in a local newspaper. Concerned local citizens complained the district Bureau … Continue reading →

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“It’s for you”

Wilbur Pan and Angela Chang in a cute Coke ad.

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