In this episode, I interview Debby Cheung and Johan Vakidis of the Shanghai office of Ogilvy, the international marketing, advertising, and public relations firm. Having just interviewed Vanessa Seow of PR company Weber Shandwick, this interview sheds more light on the PR and marketing landscape of China. Among the topics covered are handling PR crises in China, interactive PR and marketing, and viral marketing in China.
Special thanks to Helen Shu for setting up this interview.
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Check out Robert Ness’s blog on entrepreneurial trends in China’s new media called The China Venture. Contact him at robert(a)danwei.org.