Special cucumbers for single people
This is a label for “Singles”-brand pickled cucumber, one of a whole range of single-serving cold side dishes.*
The eye-catching in the brand’s logo implies that purchasers are used to living the high life, even more so than the well-off, unmarried, white-collar professionals that the term typically describes. But the product will stay fresh for 45 days, making it appealing to less upwardly-mobile bachelor types who can fill their refrigerator with these cartons and only emerge to buy food every month or so.
As usual, Taiwanese pop music has something to say on the subject. For your listening enjoyment, here’s a video of “Single” (单身贵族), from Chen Hsiao-yun’s 1989 album of the same name by.