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Category Archives: Advertising and Marketing
Bill Clinton endorses Budweiser condos
Lar Valley Treasure III is a real estate project that has been advertising using Bill Clinton’s ‘endorsement’ since his recent visit to Beijing. Now they enlist the help of Budweiser: This ad was published in Friday’s Beijing Youth Daily. The … Continue reading
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Anti-SARS office
Running out of ideas about how to sell your real estate development? Don’t really have anything to offer aside from non-central air conditioning? Well, if you can’t sell by desire, there’s always fear! Ads like the one above, for FOB … Continue reading
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Elmer Fudd’s sports clothes
Gweat! Is it weally weally gweat? Or does it rhyme with sweat? The photo below shows a tourist bus in Beijing’s shopping street Wangfujing sponsored by sports clothing brand Gweat. Gweat’s scary website is here.
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Peking Duck on Chinese consumers
Richard of Peking Duck has an interesting article on Living in China about marketing in the PRC. My favorite bit: ‘The new middle-class Chinese consumers do not want products that are simple or easy to use. Part of the status … Continue reading
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Push my button if it’s fun
At last, a print ad campaign with a little bit of thought. First you see this: The page is covered with a layer of bubble wrap. The copy reads: If it’s fun, just push it. On the other side of … Continue reading
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The answer to American Rock: Beatles House
By Mauro Marescialli The war among Chinese real estate companies to come up with the most asinine names for their developments is getting more and more compelling. The latest gem is ‘The Beatles House’, 400 thousand square meters of apartments … Continue reading
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Li Ning says good bye
More print and outdoor ads from Li Ning, sent in by Ben: GOODBYE BENCH I.e. bench for reserve players. GOODBYE TO THE LAST CHAMPION GOODBYE YESTERDAY’S RECORD You can find more on Li Ning on danwei.org here and here.
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Real estate boom!
Leading International Business (lingxing guoji zhongxin) is inside the East Second Ring Road, promises to be the ‘new business portal and bud from which the boom starts’. The large characters means ‘the first year of fortune’. Quite so.
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Bill Clinton endorses…
… a dodgy real estate development called ‘Lar Valley Treasure III’. The ad below appeared in the Beijing Youth Daily: The text reads: CLINTON’S VISION Bill Clinton with his amazing vision has been President. Now when he met the leaders … Continue reading
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Maradona tries to sell out
Mauro Marescialli writes: The smiling face of Diego Armando Maradona on the cover of Football Weekly: The Argentinian football icon is currently in China attempting to promote himself and harvest some cash. His picture has been splashed all over newspapers … Continue reading
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