Category Archives: Advertising and Marketing

Non-conformist consumer. Yeah right.

Posted on 2004-02-09 by Jeremy Goldkorn

This is a neon sign from Wangfujing, Beijing’s establishment shopping street for the last 100 years or so. The Chinese characters are upside-down. They mean: ‘Turn your thinking upside-down’ (ni xiang sikao). Go Sony! As Mao said: revolution is not … Continue reading →

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34.3 billion dollars spent on advertising in China last year

Posted on 2004-02-09 by Jeremy Goldkorn

This statistic is from a China Daily article. Because the China Daily is so enthusiastic about posting unattributed articles pinched from other media companies on their website, below I offer you – guilt-free – the whole China Daily article, copied … Continue reading →

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Foreskin issues; Microsoft IE logo piracy

Posted on 2004-01-23 by Jeremy Goldkorn

Is your foreskin too long? Well, the Shanghai Hongqiao Hospital (not affiliated to the Hongqiao Airport) can help you out. They can also help you with a problem they call ‘baojing’ which I take to mean that the foreskin covers … Continue reading →

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Make the change that will change your life

Posted on 2004-01-16 by Jeremy Goldkorn

This is an online ad campaign using Hao Lulu – Miss Plastic Surgery 2003 – to promote ‘medical beauty enhancement services’ by Evercare Medical Institution. Last year Hao Lulu had head-to-toe plastic surgery as a publicity stunt for Evercare. It … Continue reading →

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Wanko

Posted on 2004-01-12 by Jeremy Goldkorn

Here is a photo from the Wanko Party Collection, 2003. What is Wanko? Well, here’s a blurb from their website: “Veeko Group (Veeko) was established in 1984 by Mr. Cheng Chun Man, Johnny to trade, manufacture and wholesale ladies’ apparel … Continue reading →

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New concepts of modern marketing

Posted on 2003-12-13 by Jeremy Goldkorn

Modern Retail Magazine (xiandaihua shangchang) invites you to subscribe and learn about ‘new concepts of modern marketing’. Innovative new concepts like this: Whatever that is, it going to have the subscribers lining up. Oh yeah.

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Napsterized

Posted on 2003-12-06 by Jeremy Goldkorn

You know Napster. But do you know So Cool? So Cool is a new shopping mall. The logo above appeared in an ad seeking youth-oriented retail tenants for the mall (published in Friday’s Beijing Youth Daily).

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Crocodile war

Posted on 2003-12-01 by Jeremy Goldkorn

Last week Beijing’s Star Daily reported on the struggle between three clothing brands whose logo is a crocodile: La Coste (established France 1933), Cartelo (Singapore 1947), Crocodile (Hong Kong 1952) have been fighting it out for the right to use … Continue reading →

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America’s top tech and media CEOs endorse Beijing Image Luxury Apartments

Posted on 2003-12-01 by Jeremy Goldkorn

What is Bill Gates doing on an ad for Beijing Image Luxury Apartments? Well, together with a whole group of CEOs and company presidents scanned by Beijing Image from a Vanity Fair cover, he is endorsing the development of course. … Continue reading →

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China tabloid journalism for the world

Posted on 2003-11-30 by Jeremy Goldkorn

If you arrived here by curiously Googling for Mu Zi Mei after reading about her in the New York Times, or Straights Times, or the Guardian: Welcome! At Danwei you will find all you need to wade your way through … Continue reading →

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