This is a neon sign from Wangfujing, Beijing’s establishment shopping street for the last 100 years or so.
The Chinese characters are upside-down. They mean: ‘Turn your thinking upside-down’ (ni xiang sikao).
Go Sony!
As Mao said: revolution is not a crime, rebellion is just! (Geming wu zui, zaofan you li). As long as you buy a Sony digital camera.