Category Archives: Advertising and Marketing

“We love the new and loathe the old.”

Posted on 2004-06-20 by Jeremy Goldkorn

This is a can of Coca Cola: Here are some bottles and a can of China’s homegrown Future Cola (click to enlarge): Here is a can and a bottle of Diet Pepsi: This is a bottle of Diet Pepsi Twist: … Continue reading →

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Murdoch’s advertising Star

Posted on 2004-06-17 by Jeremy Goldkorn

Xinhua reports: Media tycoon Rupert Murdoch’s Star TV Group is expecting to set up a fully-owned subsidiary company in Shanghai within a month, the first of its kind for an overseas media conglomerate, reported CRIENGLISH.com … The deal is inked largely … Continue reading →

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Ben Marcom Wednesday: Car crazy China

Posted on 2004-06-16 by Tsingsong

Auto China — the Beijing car exhibition that ended yesterday — is the rock star of Chinese business exhibitions, attracting a phenomenal amount of media coverage and frenzied attention from the car-obsessed public. China is currently third largest auto market … Continue reading →

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Transsexual star endorses menstrual pads

Posted on 2004-06-15 by Jeremy Goldkorn

Korean transexual Harisu is in the news again. This is from the English version of the Korean site Chosun Ilbo: “Foxy Lady” Harisu will be the first transgender individual to appear in an advertisement for menstrual pads. From the middle … Continue reading →

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China is obsessed with breasts

Posted on 2004-06-14 by Tsingsong

It’s summer, and all the magazines are full of well endowed women. This image of actress Gong Li at Cannes was published in numerous magazines across the nation. The Beijing Youth Weekly outdid themselves, reproducing the image across a full … Continue reading →

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Portuguese soccer star Luis Figo and Seven Brand

Posted on 2004-06-13 by Jeremy Goldkorn

Figo means ‘cool’ in Italian, but it is also the name of Portugal’s brightest football star. That’s soccer to Americans. Luis Figo plays for the Spanish dream team Real Madrid, but is also the captain of the Portuguese national team. … Continue reading →

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New Weekly: Do Chinese kids know anything about traditonal Chinese culture?

Posted on 2004-06-12 by Jeremy Goldkorn

Q: Do you know what China’s four great inventions are? Paper, printing, the compass and gunpowder 49.3% know all four, 37.3% get one or more wrong, 13.3% don’t know at all (2004.06.12)

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VW wins Olympic sponsorship

Posted on 2004-06-11 by Tsingsong

After a long and drawn-out contest, Volkswagen finally beat Hyundai to become the official automobile partner of Beijing 2008 Olympic Games. The winner was announced yesterday. Volkwagen published a full page ad in today’s China Daily and Beijing Youth Daily … Continue reading →

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Dior opens new store, Zhou Xun signs wall

Posted on 2004-06-11 by Jeremy Goldkorn

There are three Z’s in Chinese show business who, like Chickenman, are everywhere: Zhang Ziyi, Zhao Wei and Zhou Xun. Zhou Xun, together with actor Chen Kun, appeared at the opening party on May 29 for a new Dior store … Continue reading →

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Nokia is drunk on fashion

Posted on 2004-06-10 by Jeremy Goldkorn

Nokia’s ad for their new 7200 phone, which they say is their first fashion flip-phone. The pixelized characters used below the young lady’s thighs are zui shishang or ‘drunk on fashion’. Nokia China is here. Click on the image to … Continue reading →

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