Category Archives: Advertising and Marketing

Next time you see a crab which has printed characters on its back shell, do not feel too astonished. It probably comes from Jiangsu province, China. According to the Peoples Daily (October 10, 2004), these Jiangsu-produced are marked with the … Continue reading →

Beijing’s AIDS prevention activities are not limited to public service advertisements. Yesterday, a campaign to promote condom use started with the installation of about 1,000 condom vending machines at hotels, bars and universities. Construction sites might also get vending machines … Continue reading →

After the long National Day holiday, the prices of all Audi models currently produced in China (by FAW-VW) are being cut. The A4 3.0 model is dropping by a hefty 65,000 yuan. This is obviously a move against Audi’s new … Continue reading →

A new public service advertisement about preventing AIDS has recently appeared in Beijing’s subway carriages. This ad is from China’s Center for Disease Control and Prevention (China CDC). The message is very clear: use condoms correctly to prevent the spread … Continue reading →

On September 29, the SCMP reported that Beijing’s Industry and Commerce Bureau has started using a computer-based advertisement monitoring system to find advertisers who make illegal claims about their products: [The system] will sort through 30,000 commercials aired and published … Continue reading →

On December 5 last year, Danwei reported that Toyota apologized to Chinese consumers after publishing an advertisment showing a Toyota four-wheel drive towing a Dongfeng brand truck. Chinese consumers, escpecially the ones that frequent Internet chat rooms, can be very … Continue reading →

Beijing’s real estate developers have a deep respect for traditional Chinese culture, as you can see from this photo montage of real estate advertisements and signs. Image by Luke Mines. Click to enlarge.