Category Archives: Advertising and Marketing

Just what this city needs. The image shows boarding outside Beijing’s behemoth mall, office and residential complex, the Oriental Plaza, affectionately known as the Death Star by some.

The American Advertising Council, which created the WWII “Loose lips sink ships” campaign, public service advertising is “advertising that serves the public interest.” Public service advertising in China has no significant difference from the abroad, but there is a difference … Continue reading →

A men’s underwear shop in Nanjing came up with a strange way to promote their products: they made a replica of Rodin’s sculpture The Thinker and dressed him a red briefs. This “creative” promotion has apparently succeeded in bringing traffic … Continue reading →

Chosun Sinbo is an online organ of the pro-Pyongyang General Association of Korean Residents in Japan (Chongryon). The people behind Chosun Sinbo have made a nice webpage introducing different types of North Korean booze. Such as the hooch pictured left, … Continue reading →

Nike is investing in a series of very long billboards lining the walkways of Beijing’s subway stations, featuring an all star cast of soccer players: Ronaldo, Ronaldinho, Totti and Henry. More images below. Photos by Amo Jiang.

Today’s Ben Marcom Weekly is a quick look at the amazingly common phenomenon of Western models in Chinese advertising. Generally speaking, Westerners appear in advertising for the following types of brands: multinational brands; hi-tech, IT, fashion, luxury goods and cosmetics; … Continue reading →

You get on a bus, the transportation mechanism of the people, and what do you see? You see a video monitor, blaring advertisements and infomercials. Photograph by Amo Jiang.