According to Eastday.com, a new Shanghai city image TV ad themed “innumerable Yao Mings, Wonderful Shanghai” launched on October 13, to coincide with Yao Ming’s return to Shanghai for the first NBA game held in China. This is the fourth of a recent series of Shanghai city image ads after the previous version of “World”, “Dream” and “Music”.
In the 60 second TV spot, Yao acts out different roles: a traffic cop, a tourist, a horticulturist and a musician. The settings include Pudong International Airport, Shanghai Exhibition Center, and other well-known Shanghai places. The ad is intended to highlight the Shanghai spirit of “absorbing the best qualities of others to pursue excellence”.