1.3 billionth baby’s parents sell out

After media reports stating that China’s official 1.3 billionth baby had turned down sponsorship and endorsement deals, the China Daily reports that the kid’s parents have signed a deal with a tissue producer from Hainan:

Zhang Tong, the lucky boy’s father who works for Air China, signed an advertising contract January 19 with the “Jie Zhimeng” tissue company, making his 13-day-old son China’s youngest image representative for a product.

The baby has been flooded with offers of advertising deals from companies making virtually everything, from diapers to infant formula. After very careful consideration, the family chose to sign this tissue-advertising contract.

LINKS:

China Daily story

Danwei post about 1.3 billionth baby’s birth