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Tag Archives: PR crisis
Sanlu milk powder covers the Sahara
Sanlu’s September 2008 TV commercial for Western media, with the copy “For the past 15 years we have enough sale volume covered the entire sahara desert”. The ‘volume’ refers to milk powder.
Posted in Featured Video
Tagged advertising, food safety, marketing, melamine, milk, PR, PR crisis, Sanlu
Comments Off on Sanlu milk powder covers the Sahara