Neocha.com is a networking website for Chinese musicians, designers, photographers, artists and filmmakers, etc. They have just launched a new feature called NEXT.
NEXT plays songs from Neocha.com’s library of user-uploaded music, from within a web browser, or from a downloadable widget. All of the songs are 100% original works from Chinese independent musicians, in genres spanning garage rock, electronica, hip-hop, shoe-gazing, indie-pop, art rock, folk, ambient, dance, metal, post-rock, etc. The widget is fully bilingual (unlike Neocha’s Web site which only has Chinese), so it addresses the “where to find Chinese indie music when you don’t know where to start” question for non-Chinese readers.
Neocha founder Sean Leow says that NEXT is a “way of giving its musician users a broader platform for exposure to not only different Chinese audiences, but also audiences all over the world… we want to give our users the chance to be discovered “next,” that’s part of the inspiration behind the name.” The widget has essentially only one button that takes you to the “next” song; it’s extremely simple to use.
Neocha is rapidly adding users, especially musicians, so expect NEXT to be tapping an ever-expanding library of original independent Chinese music.
Click here to download NEXT or give the web pop-out player a spin.
Click here to check out the music section on Neocha’s site.
For any questions related to Neocha or NEXT, feel free to leave a comment, Sean will be popping in to reply. He can also be reached directly at sean@neocha.com (Chinese or English)
For more on Neocha, check out this recent Danwei TV episode of The Shanghai Beat interviewing site co-founders Sean Leow and B6.