This is a Ruili BOOK:
It’s one of a series of magazine / book things published by the publishers of Ruili magazine, which is probably China’s best distributed women’s glossy. You can find Ruili BOOKs at newstands, and also at convenience stores that sell tabloid newspapers and instant noodles.
The BOOK is pocket sized. The coverlines mean: “Become a hairstyle game expert – Click on fashionable hairstyle menu”. Yeah.
The inside of Ruili’s BOOK is made up of pictures of young Japanese women with different hairstyles.
You can find more information about Ruili magazine on Danwei.org here.