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Category Archives: Advertising and Marketing
Where the skies are not cloudy all day
An advertisement for Jackson Hole (原乡美利坚), a wild-west-themed resort development in the mountains north of Beijing.
Posted in Advertising and Marketing, Real Estate
Tagged advertising, Beijing, real estate, real estate ads
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“Bigger than a famous landmark”
Real estate ad for Shimao Olive Garden (世茂奥临花园) doesn’t mention Tian’anmen.
Posted in Advertising and Marketing
Tagged advertising, real estate, Shimao Group
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Traditional brand KFD
Tang Luo KFD (唐罗 啃德鸭) sign.
Posted in Advertising and Marketing
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China Businesscast: Olympics Marketing Part 2
Ambush marketing in the Beijing Olympics: how your brand can get in on the action.
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Media and Advertising, Olympic Diary — Beijing 2008
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China Businesscast: Olympics Marketing
What makes the Olympics so important to the Chinese consumer?
Posted in 2008 Beijing Olympic Games, Advertising and Marketing, Business and Finance, Danwei FM
Tagged China Businesscast, marketing, Olympics, podcasts, Tom Doctoroff
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Breast feeding plummets; baby formula ads blamed
China’s Consumer Association recently issued a report on the market for infant formula in 30 Chinese cities. It found only a low percentage of moms who were exclusively feeding their newborns breast milk in the first 6 months. Nearly a … Continue reading
Posted in Advertising and Marketing, Health care and pharmaceuticals, Law, Media and Advertising, Trends and Buzz
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China Businesscast: Models for Online Video Sharing (Part 2)
Gary Wang, CEO of Tudou, talks about the behavioral advertising platform used on his video sharing website.
Posted in Advertising and Marketing, Danwei FM, Internet
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Patriotism and advertising – two great tastes!
Aigo (爱国者) sponsors military training at Beijing Institute of Technology (北京理工大学).
Posted in Advertising and Marketing
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China Businesscast: Models for Online Video Sharing–Part 1
Victor Koo, CEO of Youku.com, discusses advertising models for online video sharing sites in China.
Posted in Advertising and Marketing, Business, Business and Finance, Danwei FM, Internet, Media and Advertising, Recently on Danwei
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New Coke ads
China advertising blog MadisonBoom has photos of Coca Cola’s new outdoor campaign. Translated excerpt: Coca Cola’s huge new outdoor advertising campaign launched in Beijing today with ads on bus shelters on both sides of major streets. The ads have no … Continue reading
Posted in 2008 Beijing Olympic Games, Advertising and Marketing
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