Author Archives: Eric Mu

Branded crabs

Next time you see a crab which has printed characters on its back shell, do not feel too astonished. It probably comes from Jiangsu province, China. According to the Peoples Daily (October 10, 2004), these Jiangsu-produced are marked with the … Continue reading →

Posted in Advertising and Marketing | Comments Off on Branded crabs

Different condom vending machines for different tastes

Beijing’s AIDS prevention activities are not limited to public service advertisements. Yesterday, a campaign to promote condom use started with the installation of about 1,000 condom vending machines at hotels, bars and universities. Construction sites might also get vending machines … Continue reading →

Posted in Advertising and Marketing | Comments Off on Different condom vending machines for different tastes

Zhengyang Gate wears the Tricoloeur

The most popular photo for the front pages of today’s newspapers is of Zhengyang Gate at the south end of Tian’anmen Square. The Gate is bathed in three colored lights representing the French national flag. The People’s Daily reported the … Continue reading →

Posted in Newspapers | Comments Off on Zhengyang Gate wears the Tricoloeur

Audi and Nissan: price war!

After the long National Day holiday, the prices of all Audi models currently produced in China (by FAW-VW) are being cut. The A4 3.0 model is dropping by a hefty 65,000 yuan. This is obviously a move against Audi’s new … Continue reading →

Posted in Advertising and Marketing | Comments Off on Audi and Nissan: price war!

France is hot in China

The start of the “Year of France in China” was timed to coincide with French President Jacques Chirac’s state visit, which started on Friday and runs through Tuesday. Today, Beijing’s media are full of reports about the French events, including … Continue reading →

Posted in Newspapers | Comments Off on France is hot in China

AIDS prevention ad in subway carriages

A new public service advertisement about preventing AIDS has recently appeared in Beijing’s subway carriages. This ad is from China’s Center for Disease Control and Prevention (China CDC). The message is very clear: use condoms correctly to prevent the spread … Continue reading →

Posted in Advertising and Marketing | Comments Off on AIDS prevention ad in subway carriages

It is time for shopping!

The upcoming October National Day week-long holiday makes advertisers feel very excited. As a result, the front pages of today’s Beijing Morning Post and Beijing Daily Messenger are covered by advertising. Can you imagine a newspaper without a front page … Continue reading →

Posted in Newspapers | Comments Off on It is time for shopping!

Leo Burnett apologises for slippery dragon ad

On December 5 last year, Danwei reported that Toyota apologized to Chinese consumers after publishing an advertisment showing a Toyota four-wheel drive towing a Dongfeng brand truck. Chinese consumers, escpecially the ones that frequent Internet chat rooms, can be very … Continue reading →

Posted in Advertising and Marketing | Comments Off on Leo Burnett apologises for slippery dragon ad

Tigers come to Beijing for festivals

There is no dominant news items in Beijing’s newspapers today. The front page of The Beijing News is eye-catching, because it has a photo of an eye of a tiger. Yesterday afternoon, three young South China Tigers were transfered from … Continue reading →

Posted in Newspapers | Comments Off on Tigers come to Beijing for festivals

One Communist Party document and two sports stars

Today’s Beijing newspapers are mostly concerned by one Communist Party document and two sports stars: – Chinese Communist Party publishes key policy document on governance capabilityThis news was the leading headline of all newspapers in Beijing – Former world number … Continue reading →

Posted in Newspapers | Comments Off on One Communist Party document and two sports stars