Author Archives: Eric Mu

One Chinese hostage killed, one freed in Pak

Posted on 2004-10-15 by Eric Mu

The above headline was on the front pages of the newspapers in Beijing today. Pakistani commandos stormed the hideout of Islamic militants in northwestern Pakistan on Thursday, freeing one Chinese hostage and killing five of the kidnappers. The other Chinese … Continue reading →

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Innumerable Yao Mings, Wonderful Shanghai

Posted on 2004-10-15 by Eric Mu

According to Eastday.com, a new Shanghai city image TV ad themed “innumerable Yao Mings, Wonderful Shanghai” launched on October 13, to coincide with Yao Ming’s return to Shanghai for the first NBA game held in China. This is the fourth … Continue reading →

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The life of a cat at Youngman Point

Posted on 2004-10-14 by Eric Mu

The ads below aren’t promoting cat food: they are designed people pursuing a cat’s lifestyle in Youngman Point, a would-be trendy residence in Beijing’s much-vaunted Central Business District. Living in Youngman Point means you can enjoy the leisure of being … Continue reading →

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“China strongly condemns Chen Shui-bian’s fake words”

Posted on 2004-10-14 by Eric Mu

The above title is one of the most common headlines in today’s newspapers. At a press conference on Wednesday morning, Zhang Mingqing, spokesman of the Taiwan Affairs Office of the State Council said: “In his speech, Chen Shui-bian preached that … Continue reading →

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New creative for Air France Business Class

Posted on 2004-10-14 by Eric Mu

Air France has an aggressive advertising strategy in China. From statistics gathered from China’s National Advertising Database and other sources, it appears to be the highest spending foreign airline in China in terms of media placement. Air France’s advertising creative … Continue reading →

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How much money do Chinese advertising people make?

Posted on 2004-10-13 by Eric Mu

By Ben Marcom I am often asked how much ad men in Beijing earn. It is a difficult question to answer because this industry is very varied: creative and media types can be totally different, and it depends where you … Continue reading →

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Mobile phone probe dog

Posted on 2004-10-13 by Eric Mu

Today’s China news rock star is the ‘mobile phone probe dog’, an apparatus that monitors mobile phone signals in examinations room to prevent cheating by mobile phone text messages. This new ‘dog’ will be used in upcoming college entrance examinations … Continue reading →

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Feel Chill

Posted on 2004-10-12 by Eric Mu

Most advertising types deeply believe in marketing for FMCGs (Fast Moving Consumer Goods), especially for beer and other beverages where selling products relies more on feelings and image. Packaging design is therefore a key point to communicate with the target … Continue reading →

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The richest man in China, Kofi Annan, and French aerobatics

Posted on 2004-10-12 by Eric Mu

The front page of The Beijing News, has an image of a beaming Kofi Annan alongside former Chinese vice premier Li Lanqing. Yesterday afternoon at the Beijing office of the UN, Annan presented awards to six Chinese people including Li … Continue reading →

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Zhou Guozhi and Jean-Michel Jarre

Posted on 2004-10-11 by Eric Mu

Zhou Guozhi and Jean-Michel Jarre are not related, except that they both featured on Beijing newspapers’ front pages today. The People’s Daily is today’s front page of the day for insisting on its own style: While most newspapers chose a … Continue reading →

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