Journalist and blogger Thomas Crampton is now posting some of his work on Danwei.
A survey just released by Mindshare shows Asia—Japan especially—is not as excited about the Olympics as China.
– For Japan, Thailand, Vietnam, Singapore, Australia, Taiwan and Hong Kong, the FIFA World Cup ranks more exciting than the Olympics.
– Japan is the least enthusiastic about the Olympics, with 33% saying they would not watch any events live.
– 38% of Japanese say they are likely to watch less of Olympics this year than in 2004.
– Vietnam and Malaysia follow China in enthusiasm for the opening ceremonies, according to the below graph. Looks like Japan and Indonesia, on the other hand, won’t be staying up to watch the opening ceremony.
The survey was carried out by mConsult – MindShare’s consulting division this year’s first quarter. They conduct a study every quarter. This survey is conducted online amongst 3000 respondents who are 15-35 years of age and captures their opinions on many things including brands, foreign brands, fads in technology, sports, sports events etc. It aims to capture amongst other things, the movement in consumer preferences by tracking favourite celebrities, gadgets, sportspeople, up and coming events and many other social issues.