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Tag Archives: advertising
Truth in advertising comes to the personals section
Excerpts from Beijing Times’ personal ads, and Xi’an regulations on truth in matchmaking advertising.
Posted in IP and Law, Media and Advertising, Newspapers
Tagged advertising, fraud, matchmaking, personals, Xi'an
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Media jobs in Beijing and Shanghai
Danwei Jobs is our new site for jobs and careers in China in creative and communications industries, including media, advertising, PR, IT, green technology, Internet, design and architecture.
Posted in Media and Advertising
Tagged advertising, architecture, careers, communications, creative, design, green technology, Internet, IT, jobs, media, PR, work
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Beijing cleans up its sign translations
Racist Park and other Chinglish signs ‘vanish’. Then, Beijing looks to cleaning up uncomfortable Chinese place-names as well.
Posted in Trends and Buzz
Tagged advertising, language, Mirror, signage
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Editing English ad copy
Chinglish becomes English on a real estate ad.
Posted in Media and Advertising
Tagged advertising, real estate, real estate ads
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How much money does a model make in Beijing?
Famous and experienced advertising models can ask for daily fees up to RMB50,000 (about USD6,000); less famous and inexperienced models get much less than that: RMB3,000 to 9,000 (USD360 to 720) per day, whereas young girls just starting out can make about RMB500 a day (USD60). However, most models are managed by agencies, which take as much as 60% of each model’s revenue.
Posted in Newspapers
Tagged @clasic, advertising, modeling
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Make Money Fast! Buy a state-owned mine!
There’s coal in them thar hills.
Posted in Business
Tagged advertising, mining, Oriental Outlook
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Anatomy of a bogus drug ad
When I opened my paper yesterday evening, I discovered a garish four-page insert from a company called Warner advertising a product called “Shark” 帅克. My suspicions were aroused by the unnumbered pages and curious celebrity endorsements, and a quick survey of other news kiosks confirmed that this ad did not come from the Mirror distribution center.
Posted in Advertising and Marketing, Newspapers
Tagged @classic, advertising, newspapers, Sex
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Ben Marcom Weekly: Sex appeal in Chinese advertising
Most Chinese people will remember a TV commercial for a gum called Qing Zui with the opening line of: “Do you want to feel the taste of kissing?” Advertising using explicit sexual messages did not go further on Chinese TV: … Continue reading
Posted in Advertising and Marketing
Tagged @classic, advertising, Ben Marcon, media, Sex
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Ben Marcom Wednesday: Grannie Wang and the IT industry
There’s a Chinese saying ‘Grannie Wang boasts about her melons in order to sell them’ (王婆买瓜，自卖自夸). In other words, she blows her own trumpet, so you can’t really believe her when she says the melons are tasty. So what does Grannie Wang do? Well, she can hire a ‘tuor‘ ( 托儿) and a ‘muliao‘ (幕僚). A tuor is a kind of tout employed to say good things about a company or product to entice customers; muliao is an old Chinese word meaning an advisor to a high official or general.
Posted in Advertising and Marketing
Tagged @classic, advertising, Grannie Wang, television
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People: Dirk Eschenbacher, Ogilvy One
Dirk Eschenbacher is Ogilvy One’s Regional Creative Director for Asia Pacific, in charge of all interactive creative in the world’s fastest-growing online marketing environment. Originally from Munich, he has been in Asia for six years. After living in Thailand for three years running his own web design studio, he moved to Beijing to join Ogilvy One.
Posted in Uncategorized
Tagged @classic, advertising, creativity, Dirk Eschenbacher
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