The General Administration of Press and Publications (GAPP or 国新闻出版总署) is the Chinese government body that regulates print publications and the distribution of news to both print and Internet publications as well as video games, CDs and DVDs.
This is from from a Xinhua / China Daily report which funnily enough uses a new English name for GAPP:
Li Dongdong, Yan Xiaohong and Sun Shoushan (pictured above in the same order) replace Yu Yongzhan and Shi Feng as deputy directors of the SPPA [State Press and Publication Administration, i.e. GAPP].
Li Dongdong has been serving as the head of the publicity department of the regional committee of the Communist Party of China of Ningxia Hui Autonomous Region.
Yan Xiaohong has been the deputy head of the National Copyright Administration.
Sun Shoushan has been working as the director of the general office of the SPPA.
There’s more biographical detail about the three new deputy directors in this report on Ce.cn (in Chinese; source of above image).