Xinhua reports:
Dutch publisher VNU announced [on] Sunday it would begin strategic cooperation with the Shanghai Media Group (SMG)…
…VNU will work with SMG in database development and marketing…
…The Dutch company has business in Europe and the United States, but has not set foot in China, which owns the biggest and fast-growing publishing market in the world, said Ruud Bakker, president of VNU’s Europe Media Group.
Li Ruigang, president of SMG, said he believed the collaboration and its own ample media resources and large audience will facilitate its entrance into magazine publishing.
VNU publishes trade magazines including Billboard, AdWeek and the Hollywood Reporter, and owns the Nielsen television-ratings service and the AC Nielsen market-research unit.
SMG is affiliated with or owned by the alarmingly-named SMEG or Shanghai Media and Entertainment Group.
LINKS: