How to write a story for the New York Times:
Take an ESWN translation of a Massage Milk post about Xu Jinglei’s blog and advertising.
Stir in a Danwei translation of a Hong Huang post about Chen Kaige and the steamed bun affair.
Call up Xu Jinglei and Sina for some filler quotes, mix it all up and voila! A New York Times story is ready to serve: Chinese Bloggers Grapple With the Profit Motive.