Digital CSR
Related to yesterday’s post, MSN together with Toyota (Guangzhou) has launched a one-for-one donation campaign. For every MSN Messenger user that changes their screen-name to “(R) 彩虹连心 支援灾区” [trans (rough): Rainbow of United Hearts, Supporting & Assisting the Disaster Area], MSN will donate RMB 0.10 toward the effort to rebuild schools and the local education system in Sichuan / Wenchuan; Toyota matches MSN’s donations.
Link here for details about the campaign. At the time of publishing, the campaign had already raised / donated RMB 160,047.60 [800,238 users x 0.20]. Digital corporate social responsibility, bravo!