Thomas Crampton writes:
About.com, the wildly successful blog aggregation purchased by The New York Times in 2005 … quietly launched a Chinese version of the site, abang.com. The China entry is About.com’s first wholly-owned international version. Their Japan site, BAllabout.co.jp, is run under a licensing agreement…
…The launch has been led by Matt Roberts, the general manager and longtime veteran of the China media scene, and Wen-Wei Wang, who worked at About.com for seven years before signing on as vice president for technology for About.com’s China launch.
The above is excerpted from an interview with former Dow Jones chief Matt Roberts who is leading About.com’s Chinese operations. Crampton also has a related post titled 14 China Internet insights About.com learned launching Abang.com.