You’re doing some design and copywriting for Air China’s five-times-a-week flight between Beijing and Ha’erbin.
You spend a day brainstorming, coming up with all kinds of crazy ideas. None of them seem to work. And then, in a moment of brilliance, you come up with a winning concept: put a big red ‘5’ with a black drop shadow in the middle of the ad.
Nice day’s work. Except that it was the guy from Dragonair who did it.
Dragonair (which has 8 weekly flights between Beijing and Hong Kong) is here; Air China is here.
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