February 3, 2009
Many TV advertisers like to use authoritative “expert” figures, often silver-haired, nicely-dressed, scholarly looking men, in their infomercials to boost the persuasiveness of their ads, despite the fact that the practice has been banned for misleading TV viewers.
A sharp-eyed TV viewer has identified that several “experts” who appear on different commercials ranging from diabetes medicine to special collectors item banknotes are actually the same person. Screen shots of the commercials posted on the Internet have raised many eyebrows, with some netizens calling for a human flesh search to find out the man’s real identity.
Under the pseudonyms Sun Yun, Gu Boqin, Lu Qing, etc. the man plays many roles as diverse as an expert money collector, diabetes specialist, and university professor in a variety of commercials.
- Metropolis Express (Chinese): Netizens exposed a TV commercial “expert”