‘Gold farmers’ are people who play network games to accumulate points and virtual currency which they then sell to other gamers for real money.
A gold farming company that sells points for World of Warcraft (WOW to the game’s fans) has recently started spamming the comments section of this website. This is what they offer:
Don’t be irresolute! Just come to our website www.power-levels.com and place your order for wow power leveling then you will get your character to your desired high level fast. We are ready to serve you and nice to help you to have a wonderful wow life.
For more on gold farmers, see this post on Virtual China, or this website for a documentary film about gold farmers in China.
UPDATE: From Stefan Landsberger of the fantastic Chinese propaganda poster website:
One of my former students and the former NRC-Handelsblad correspondent in China, Floris-Jan van Luyn, produced and shot a documentary on WoW-gold farmers in Zhengzhou more than a year ago, called Cyberkoolies. Originally only subtitled in Dutch, it is now also available for the ‘international’ market. You can see more about it on IMDB here and here.