Category Archives: Advertising and Marketing

New Wal-Mart store wins customers from local retailers

Posted on 2005-05-24 by Tsingsong

Last week, Wal-Mart opened a new store in Zhichunlu of Haidian district. The new supermarket covers 18,000 square metres and stocks around 20,000 items. The opening of the new Wal-Mart store is no doubt a disaster for the local retailers … Continue reading →

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Olympic mascot: no panda, please!

Posted on 2005-05-23 by Mauro Marescialli

On June 1st the mascot of the 2008 Olympics will be officially announced to the world. According to Xinhua news agency the latest rumors indicate that the Tibetan Antelope (see image) is leading the race for best mascot design. The … Continue reading →

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Nike Sued Over “Air” Claims

Posted on 2005-05-19 by Joel Martinsen

Nike’s line of “Air” athletic shoes are a pseudoscientific swindle, according to Zheng Qingsheng, dean of the Beijing Zhengzhiben Institute of Body Mechanics. He claims that air-soled shoes are 4.3 times more harmful to the ankle than regular sneakers, that … Continue reading →

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The questionable legality of a Mao impersonator

Posted on 2005-04-25 by Joel Martinsen

A Mao impersonator promotes a restaurant but runs afoul of the nation’s advertising laws.

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Have you started washing yet?

Posted on 2005-04-24 by Jeremy Goldkorn

The image on the left is part of an advertisement published in a recent issue of Modern Weekly (周末画报). The woman is Kelly Chen (陈慧琳), a Hong Kong actress and pop singer who went to high school in Japan. The … Continue reading →

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A classy Beijing joint

Posted on 2005-04-22 by Mauro Marescialli

In Beijing we are used to every sort of visual abomination, particularly in the advertising industry. However, sometimes creatives (as they call themselves) and designers go too far. That’s when they need to be sent on a 6-month rehab period … Continue reading →

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Gome, sweet Gome

Posted on 2005-04-14 by Jeremy Goldkorn

Guomei (国美), known as Gome in English, is a chain of electronics and home appliance supermarkets. The company was in the news last year when Euromoney magazine put CEO Huang Guangyu on its list of 100 richest Chinese. Now Gome … Continue reading →

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Reservation Confusion

Posted on 2005-04-13 by Joel Martinsen

According to major ticket sales websites, Tony Leung and Eason Chan are scheduled hold a joint concert in Beijing…sometime. The Beijing News discovered that while one website, PiaoCN.com, gave the concert date as 28 May, another site, China Ticket Online, … Continue reading →

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Getting it up in China: from Horny Goat Weed to Viagra

By David Moser

Posted on 2005-04-11 by Jeremy Goldkorn

In the summer of 2002, a television director gave me a call saying his show needed a middle-aged foreigner to take part in a talk show about “men’s health issues.” Would I be interested? I told him I might be … Continue reading →

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By David Moser

Second phase of Olympic sponsorship bidding opens

Posted on 2005-04-05 by Jeremy Goldkorn

From the Olympic Games’ official website The Organising Committee for the Games of the XXIX Olympiad – Beijing 2008 (BOCOG) has started the second phase of its sponsorship programme for the summer Olympic Games, which will take place in Beijing … Continue reading →

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